A new strategic partnership
In September 2016, the company announced the sale of a majority share to The Carlyle Group - a global alternative asset manager with $176 billion of assets under management across 128 funds and 170 fund of funds vehicles.
Founded in 1987 in Washington DC, Carlyle has grown into one of the world’s largest and most successful investment firms, with more than 1650 professionals operating in 35 offices in North America, South America, Europe, the Middle East, Asia, Australia and Africa.
For a firm of Carlyle’s stature to have invested in the Promotional Products industry in South Africa is a privilege and great endorsement of the industry generally and Amrod specifically.
With extensive South African and African experience and a vast global reach, Amrod strongly believe that partnering with a highly-respected, internationally-renowned brand will help take their business to the next level, particularly in so far as shortening their timelines when it comes to expanding their African-footprint, as well as when it comes to the acquisition of possible target companies and entering into new product categories.
Amit, Craig and Nimrod retain meaningful stakes in Amrod and the new Carlyle partnership is expected to have a positive effect for all stakeholders.